Methods of the Multi Millionaire Marketing Masters.
The Rumanian proverb says: "Only the foolish learn from experience —
the wise learn from the experience of others."
The secret of the results I get is simple: I don't try and re-invent the wheel. I just apply the
TRIED, TRUE, TESTED and PROVEN methods of the multi-millionaire marketing masters.
If you want the benefit of hundreds of thousands of hours of experience and results of testing of marketing millionaires then I'm your best choice.
In my library I have:
a) Thousands of Case Studies of successful businesses including my own.
Billionaire Jay Abraham has written me up in 800 page 502 Incredible Case Studies as case #27 for QUADRUPLING the leads of a client.
b) 500+ of the most successful headlines ever...
c) 200+ sales letters that have brought thousands for the owners!
i) Dan Kennedy who is in great demand. His copywriting gets incredible results and I have MANY examples of his sales letter and copy that I have obtained the rights to use.
ii) Joe Vitale who is reputedly one of the most expensive copywriters on the planet right now. I have a bought a swipe file of about 100 of his sales letters. He uses the same copy on web pages.
iii) I know one letter alone has sold $2 billion.
d) Results of thousands of hours testing by marketing gurus Corey Rudl & Derek Gehl who have generated $60,000,000+ .. yes that sixty million USD over the internet.... who have invested millions into testing every conceivable aspect of Internet marketing. I have 14 hrs of Corey + a whopping manual which goes into minute detail of what works and what doesn't on the internet. He has even tested such things as what letters to use and not use in email subject heading!
I Create Your "Marketing Machine!"
Into your "Marketing Machine I pour Methods of the Multi Millionaire Marketing Masters. Depending on what is appropriate, I mix:
"Claude Hopkins: Scientific Advertising"
"John Caples: Tested Advertising Methods",
"Jay Abraham: 502 Incredible Case Studies",
"Peter Sun: 361 Best Headlines Ever Written",
"Dan Kennedy: Magnetic Marketing - 3 Letter Sequence",
"Joe Vitale: Hypnotic Writing",
"Mal Emery: Killer Order Form",
"Corey Rudl: Marketing Tips Software",
"Derek Gehl: Autoresponder Series",
"Ted Smolkowicz' Float In Window",
"Shawn Casey: Internet Law Compliance",
"and even MORE Methods of The Multi Millionaire Marketing Masters"
Check out the results of my sales writing. Here are my last 12 campaigns:
i) Ad. 769 inquiries, 99 sales, ROI 176.3%
ii) Internet Website. $130 in PPC ads, 800 hits, 8 inquiries, ROI 328%
iii) Quadrupled incoming leads (as mentioned above).
iv) 12 sales Letters, 4 Presentations, 2 clients
v) 360 flyers tested. No response. This shows the importance of TESTING.
vi) 100 Inexpensive Flyers returned $750. ROI=15,000%
vii) 750 flyers, 12 enquiries (1.6%), ROI 13,000%
viii) 730 Sales letters to Yellow Pages sent out. Cost $846. Return $4750. ROI 561%
ix) Half page Tower Ad 1. RM 400, Calls 10, Presentations 9, Closes 3, Income RM 800 ROI 200%
x) Half page Tower Ad 2 RM 400. Calls 31, Presentations 14, Closes 4, Income RM 1780, ROI 445%
xi) This was the same copy as above but graphics removed.
A6 size Ad RM 200, Calls 18, Presentations 8, Closes 5, Income RM 2620, Return - 1300%
The higher response shows the significance of TESTING.
xii) A6 size Ad RM 200, Another 1200% percent for the owner!
Why Does My Sales Copy Get More Bottom Line Results Than Other CopyWriters?
On p4 of Scientific Advertising, Claude Hopkins writes:
The best (advertising /copywriting people) we know have been house-to-house canvassers.
A. For a time I was just that: a house to house canvasser. The CEO of Roofshield, [the leading roofing company at the time] wrote in a reference:
“Whilst in our employ, Bill was found to be an excellent [house to house] canvasser and would have been one of the best ever employed by our Company.”
They also employed the best, so I was arguably the absolute top house to house canvasser in the whole of Australia at the time. And if house to house canvassers make the best advertising/sales copy writers, you can expect my sales writing to get better results than any other for the price.
B. In p257 of Tested Advertising Methods by John Caples, he writes: People [including buyers and advertising industry peer group] tend to vote for so called “clever” ads in an opinion test. However simple ads
usually beat “clever” ads in a sales test. The ads. that win awards in the advertising industry are not the ones that generate the most sales!
C. Let me tell you a story. When I was 13, My father and mother had a friend in their social set, a large and gregarious man, a solicitor names Angus. One day I remarked, not out of any hurt or bitterness, but just
as an observation: Angus is false Mom! She objected strongly. Three years later, she worked as Office Manager to Angus. She came home from work one day, most annoyed and disappointed. “You know, you
were right. Angus is definitely false!” I do not know why, but for some reason since I was young, I had insight into people’s innermost motivations. I have since honed the skill to razor sharp so my copywriting taps
deep emotions, unearths secret fears, highlights hopes and ultimately … gets people to respond to your offers!
D. For 35 years I have been in business for myself, either self employed or as a coach-sales writer. You see, I DON’T THINK LIKE A WRITER, I THINK LIKE A BUSINESS OWNER LIKE YOU.Consequently, when I write copy for you, I am ever mindful of your customers and clients as if they were my own.
E. Don Hauptman, author of the famous mail-order ad, Speak Spanish Like a Diplomat! says that when he writes a direct-mail package, more than 50% of the work involved is in the reading, research and
preparation. Less than half his time is spent writing, rewriting, editing and revising. Recently a client hired me [Don Haupman] to write an ad on a software package. After reading the background material and typing
it into my word processor, I had 19 single-spaced pages of notes. How much research is enough? Follow Bly’s Rule, which says you should collect at least twice as much information as you need - preferably three
times as much. Then you have the luxury of selecting only the best facts, instead of trying desperately to find enough information to fill up the page.
The thing I do more than others is RESEARCH. That's why my bid is probably the highest... and isn't is WORTH making sure your copy connects wih customes and clients?
QUESTION: How Do I Tell The Difference Between Copy That Looks Good and Copy That ACTUALLY SELLS?
This is not the answer you want but I’m going to be brutally honest!
You can’t tell just by looking at it! The difference is more often than not in RESEARCH regarding the client . Many full time copywriters will be strong on asking you what you want to please you, to impress you, to bend over backwards to get your ratings. That’s fine BUT…I ask you MANY questions about your clients, their needs, their desires, their demographics & psychographics if you know them.
I ask “WHAT DO THEY SAY?”
Depending upon the nature and size of the project, I will ask you up to 87 questions in a Marketing Diagnostic. The more completely, honestly, accurately, and in depth you can answer the questions, the more
effective your sales copy will be. By the way,these are questions formulated by Jay Abraham, Brad Sugars & Bob Bly who says:
Successful direct mail focuses on the prospect, not the product. The most useful background research you can do is to ask your typical prospect, “What’s the biggest problem you have right now?” The sales letter
should talk about that problem, then promise a solution.
I don’t just presume I know. I take the seat of a student and LEARN from you. I ask you questions recommended by such masters as Jay Abraham, Brad Sugars or Bob Bly such as:
The Buyers:
a) Who will buy the product? (What markets is it sold to?)
b) What is the customer’s main concern? (Price, delivery, performance, reliability, service maintenance, quality efficiency)
c) What is the character of the buyer?
d) What motivates the buyer?
e) What is their one greatest fear? … or greatest fears
f) How many different buying influences must the copy appeal to?
The Product:
a) What are your products features and benefits? (Make a complete list.)
b) Which benefit is the most important?
c) How is the product different from the competition’s? (Which features are exclusive? Which are better than the competition’s?)
d) If the product isn’t different, what attributes can be stressed that haven’t been stressed by the competition?
And at least 14 other questions that don't fit here!
Read what a happy client says about me:
This Australian Writer is above and beyond what I wanted.-- I highly recommend him for writing.. Excellent writer with fast completion. He was always available to communicate with freely, and delivered exactly what I asked for. Extremely efficient and fast working. Bill's work is incredible. Be prepared to be blown away with the quality of his writing and research. If you’re looking for a quality writer and excellent service look no further. He deserves a Nobel Price !! Bill delivered work in practically no time. And at a very reasonable price. His writing is impeccable and remarkable. Bill has great natural talent for creative writing. He can make dull topics come out as super interesting. He is an asset for person or any business. A+ in quality and punctuality. ... Juan Lopez - Mastermind Trader
Bill Oliver, (B.Bus - Finance & Computing),
Australian in Malaysia.
67-38 Jalan Hang Tuah
Taman Khalidi Baru
84000, Muar
Johor, MALAYSIA
CONTACT INFO:
SKYPE ID: bill_muar
Phone: +60 06 952 5272 GMT +8
WE ARE DIRECTLY OPPOSITE New York
Which means 3pm NY is 3am here!
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bill underscore muar dash homepage at yahoo dot com dot au
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